Christmas InChesterfield 2020


By Phil McDonald

It has been a pleasure to team up again with Destination Chesterfield and Chesterfield Borough Council to deliver the Christmas in Chesterfield 2020 campaign's creative design, branding and videography. At the time of writing, the campaign is in full festive swing and the early feedback is telling us that, so far, the campaign has been a big hit!

In a nutshell, the Christmas in Chesterfield campaign has been split between two segments: · Supporting local — Supporting local and independent businesses in Chesterfield as a place to shop, eat and drink during the festive period. · Family and the wider community — Encouraging families and local residents to explore the unique events and experiences on offer on the run-up to Christmas.

For both segments of the campaign, we created a master campaign identity and derivative artworks spanning from online web banners, print marketing to large format vinyl window displays through to a diverse suite of videos and teasers for social media and digital channels. We are proud to have created a strong visual narrative harnessing each key message for the majority of touchpoints within the objectives of the campaign.

Stay tuned for the full project documented in our main portfolio. Until then, you can visit the Destination Chesterfield website (here) and Chesterfield Borough Council website (here) to discover what the Elves have in store for Chesterfield this Christmas.

Support Local — Campaign Artwork

Christmas In Chesterfield campaign 2020

Santa House — Campaign Artwork


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