A Guide For TheFestive Season

01.12.16

By Phil McDonald

Working with Destination Chesterfield and Chesterfield Borough Council we designed and delivered a vibrant cross-platform marketing campaign that helped drive inward investment into the local area whilst raising awareness of the towns various Christmas events. As part of the brief, we delivered an events brochure, editorial features, poster designs, online advertisements, social media banners and website carousel artwork. As well as designing the artwork and sourcing the print, we managed the mail out requirements working with an external provider to plan and execute door to door mail drops within a set timeframe. The visual narrative was shaped using identifiable physical elements, objects and colours of Christmas whereas the communication theme was based on an ‘Explosion Of Festivity’. 3D shapes, streamers, baubles and traditional crackers are carefully arranged within a rigid grid to make a festive explosion. The half-half fold direct mail booklet highlights festive theatre shows, artisan markets and family events within Chesterfield & surrounding area.

Christmas Poster Design For Destination Chesterfield
Christmas Poster Design For Destination Chesterfield
Marketing & Print Campaign Design For Destination Chesterfield
Marketing Campaign Design For Destination Chesterfield
Marketing Campaign Design For Destination Chesterfield
Marketing Campaign Design For Destination Chesterfield
Marketing & Print Campaign Design For Destination Chesterfield

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