We were approached by Mil-Tech Pharma Ltd to design an identity concept for a new product line called Fertiligy, a testosterone and fertility supplement for men. Mil-Tech Pharma Ltd already has one successful product in the market (Military Muscle) and they were looking to build on its success. Unfortunately, our Fertiligy identity concept design never made it past phase one, for one reason or another. Although this project fits nicely into our archives demonstrating how we have approached pharmaceutical identity and packaging design — Even if it never reached its full potential.