Young, Brave& Bold


By Phil McDonald

Forged Films are a young start-up videography agency who were in need of a brand identity that matched their philosophy of being brave and bold. The brief challenged us to create a modular and adaptable brand identity, driven by the concept — Brave. Bold. Ambitious. Visuals of screen ratio coupled with subtle cues of counterfeit forgery give a nod toward the bold and brave nature of their business. To accompany their new identity we created a strategic brand guideline manual demonstrating how the identity design, how it should be used and how to retain brand consistency. The guideline manual demonstrates the architecture and visual treatment as well as introducing a hierarchical typographic system with sample diagrams and simple diagnostics to bring order to the publication.

Brand Identity For Forged Films, Chesterfield
Brand Identity For Forged Films, Chesterfield
Brand Guideline Document For Forged Films, Chesterfield


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