Marketing InSafe Hands

15.08.17

By Phil McDonald

Jones and Co are an Independent Financial Advisor based in Chesterfield and they are recognised as a top-rated Financial Advice Service for their customer service, advice and investment services. We delivered a suite of marketing design, printed marketing materials, web design, photography and videography reflecting Jones & Co's reputation of being the top-rated independent financial advice service in Chesterfield. Our marketing design ranges from business cards, documentation folders, brochures through to posters and flyers — We've stripped away layers of complicated terminology and replaced with effective information hierarchy, user-friendly language and stylised imagery.

Jones and Co are recognised as a top rated Financial Advice Service for their customer service, advice and investment services. Although, there was one element missing from their impressive growth — a website matching their current and future ambitions, values and vision. Our directive was to make Jones and Co's new website jargon-free, accessible and aesthetically different to the standard IFA web approach. The visual direction came from Jones' office artwork — large illustrated wall murals of bears and bulls offered quite an insight into their fearless attitude to work and play. Calming blue tones are used throughout the website offsetting important life changing advice as well as staying true to Jones' brand guidelines. Simple wayfinding iconography represents identification and navigation of key content and advice, making access to advice and guidance as easy as possible.

IFA Jones & Co Website Design, Chesterfield
IFA Jones & Co Website Design, Chesterfield
IFA Jones & Co Marketing Design, Chesterfield

Our brief was to help Jones & Co continue to establish themselves as a market leader through promotional film. Rather than approaching this project with a testimonial or interview format we opted to use a storytelling approach therefore connecting a business to its customers through storytelling is a powerful way to target a specific audience with a specific need at a specific time. Jones and Co's promo video coincided perfectly with their re-launch and opening of Capital House, their new home.

You're In Safe Hands Strapline Design

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