Allegory,Humour & Hope

Animation CampaignSocial Media Content

BBC Radio Sheffield held a five-week 'Love Where You Live' whistle-stop roadshow tour of Yorkshire and North Derbyshire celebrating both region's rich and illustrious heritage.

BBC Radio Sheffield held a five-week 'Love Where You Live' whistle-stop roadshow tour of Yorkshire and North Derbyshire celebrating both region's rich and illustrious heritage. Our brief was to create a social animation campaign that captures the spirit, humour and heritage of South Yorkshire and North East Derbyshire, all in under 60 seconds per animated video.

Spirit &Heritage

Marketing & Awareness

Each animation features a fast paced spoken word allegory full of humour, nostalgia and hope. The visuals had to match the narrative and context — Therein we applied bold typography taking our lead from pulp comic book type treatment, colourful digital illustration and cut-out photomontage. For more visuals and more insight in to the project, visit our blog post here.

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