Allegory,Humour & Hope
Animation CampaignSocial Media Content
BBC Radio Sheffield held a five week 'Love Where You Live' whistle stop roadshow tour of Yorkshire and North Derbyshire celebrating both region's rich and illustrious heritage. Our brief was to create a social animation campaign that captures the spirit, humour and heritage of South Yorkshire and North East Derbyshire, all in under 60 seconds per animated video.
Spirit &Heritage
Marketing & Awareness
Each animation features a fast paced spoken word allegory full of humour, nostalgia and hope. The visuals had to match the narrative and context — Therein we applied bold typography taking our lead from pulp comic book type treatment, colourful digital illustration and cut-out photomontage. For more visuals and more insight in to the project, visit our blog post here.