ALLEGORY,HUMOUR & HOPE.

Client

BBC Radio Sheffield

Service

Campaign Animation

Delivery

Campaign Content

Sector

Culture

We created a social animation campaign capturing the spirit, humour, and heritage of South Yorkshire and North East Derbyshire.

We created a social animation campaign capturing the spirit, humour, and heritage of South Yorkshire and North East Derbyshire.

01 — Strategy & Direction

Pride &Nostalgia

Iconic landmarks, diverse cultural aspects, and engaging storytelling — the campaign aims to evoke a sense of pride and nostalgia.

02— Creation

Spoken WordAllegory

Each animation features spoken word allegory full of humour, nostalgia and hope. We took our lead from pulp comic typography and photomontage.

03— Summary

Spirit &Heritage

It was a pleasure to capture the spirit and heritage of South Yorkshire and North East Derbyshire, with a dash of humour, nostalgia, and hope.