Bold ChunksOf Fun

Brand Identity & TypefaceBrand GuidelinesPhotography

With a love for chunky colours, chunky lifestyles and with an even chunkier personality, team Jotty aspires to be the number one independent personlised notebook brand. We developed a brand Identity that brings bold curves and chunks of fun to the party, as well as developing a visual language that could speak to a growing community seeking personalisation rather than off-the-shelf.

Brand Identity Animation

Jotty Branding

Chunk is TheNew Phat!

Outcome — Brand Identity & Guidelines

The stationery market is packed and saturated — So, a recognisable logo-mark was a priority to gain attention. Bold curves, colours and interchangeable modules were developed as a natural precursor to the personalisation process that Jotty trades on. With personalisation and gender freedom inherent within the brand, the chunky letterforms take care of the overall attitude and style that is applied across the brands family of notebooks, planners and diaries.

Brand Identity Design For Jotty, Chesterfield

Jotty Branding

Logo Design for Jotty, Chesterfield

Applied Branding

How To Use The Brand Guidelines: Typography

Jotty Brand Guidelines

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