Bold ChunksOf Fun
Brand Identity & TypefaceBrand GuidelinesPhotography
With a love for chunky colours, chunky lifestyles and with an even chunkier personality, team Jotty aspires to be the number one independent personlised notebook brand. We developed a brand Identity that brings bold curves and chunks of fun to the party, as well as developing a visual language that could speak to a growing community seeking personalisation rather than off-the-shelf.
Jotty Branding
Jotty Branding
Chunk is TheNew Phat!
Outcome — Brand Identity & Guidelines
The stationery market is packed and saturated — So, a recognisable logo-mark was a priority to gain attention. Bold curves, colours and interchangeable modules were developed as a natural precursor to the personalisation process that Jotty trades on. With personalisation and gender freedom inherent within the brand, the chunky letterforms take care of the overall attitude and style that is applied across the brands family of notebooks, planners and diaries.
Jotty Branding
Applied Branding
