A Culture& Lifestyle

Print DesignEditorial DesignIdentity Design

Mono is a BMX zine capturing the culture and lifestyle of street riders in the UK and the launch issue documents Liverpool's street riders. Our brief was to design a boutique magazine and build a visual narrative from a catalogue of stunning photography, taken by Matty Lambert, and colourful interview articles as well as delivering a minimalistic inspired brand identity closely mirroring Mono's values.

BMX As A CoutureCollection.

Outcome — Print & Editorial Design

Street riding and fashion share a lot of similarities and photographing a double-peg, a bunny-hop or any other insane BMX trick is no different to photographing a couture collection. We based the design and the zine's overall tone on the functional and artistic success of the fashion industries super-stylised look-books. By treating the content as individual pieces of interest as well as part of a larger collection, it allowed us to create a beautiful and seamless flow from one image to the next.

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