Street riding and fashion share a lot of similarities and photographing a double-peg, a bunny-hop or any other insane BMX trick is no different to photographing a couture collection. We based the design and the magazine's overall tone on the functional and artistic success of the fashion industries super-stylised look-books. By treating the content as individual pieces of interest as well as part of a larger collection, it allowed us to create a beautiful and seamless flow from one image to the next.