ConnectingThe Dots

Brand & IdentityPrint Design

Regulus Partners is a global strategic advisory business based in Dubai, UAE who've supported over 200 businesses in 5 different continents within the sports and leisure sector.

Regulus is the brightest star in the Leo constellation and has played a key role in navigation for millennia. Therefore, taking inspiration from unique formations of constellations, we re-positioned Regulus Partners as interconnected industry leaders.

Regulus is the brightest star in the Leo constellation and has played a key role in navigation for millennia. Therefore, taking inspiration from unique formations of constellations, we re-positioned Regulus Partners as interconnected industry leaders.

Showcase Video Production

Brand Book &Identity

Process Overview

Developing a fresh brand book and identity system reflecting the interconnectivity of their tech-savvy consultancy operation was the first and most important building block.

The brand book is the catalyst for the creation of an ongoing consistent brand, therefore we built a robust future-proofed set of guidelines that can expand and retract alongside RP's day to day and future operations.

VisualLanguage

Print DesignVisual Language

We rolled out a limited range of branded items with the view to develop additional materials alongside planned future acquisitions.

The visual language captures the culture of a data-driven approach, where typographic and data expression that is inspired by unique constellations offers the perception of expertise, leadership and knowledge.

InfographicSystem

Infographic DesignApplication

The infographic system is based on the unique formation of constellations modelled on the anchor points of RP's text-based core attributes.

These patterns aim to strategically complement the design and layout of all visual communication strategy. When applied through print, digital and website, the visual system can be used as iconography, section markers and/or document signifiers.

InSummary

An Interconnected Brand

We re-positioned Regulus Partners as interconnected industry leaders with a robust future-proofed set of guidelines, a visual language that captures the culture of a data-driven approach and an infographic system modelled on the anchor points of RP's text-based core attributes.

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