Packing InThe Heat

· Website Design· Creative Direction

No one fixes, fits or packs in the heat quite as well as Chesterfield-based Spencer's Stoves. We designed and developed a service website with a focus on 'fuelling and warming the home'.  With this in mind, we bravely ditched the website's utilitarian focal point, replacing it with the idea of feeding your stove the ingredients to fuel and warm your home.

We bravely ditched the website's utilitarian focal point, replacing it with the idea of feeding your stove the ingredients to fuel and warm your home.

Ingredients toFeed Your Stove

Website Design — Art Direction

Customers know what a wood-burning stove looks like and what a wood-burning stove achieves. Therefore leading with the concept of warming the home with a set of ingredients forms a stronger emotional and functional connection to that idea compared to the uninspiring and often generic imagery of flames and stoves. We are appealing to a base instinct for gathering, providing, comfort and happiness. The layered design sets the scene and communicates Spencer's current service whilst using common website trends make the experience easy for users to find their way around the website. The website is device responsive, with layouts and information availability optimised for a range of screens.

InSummary

Website Design — Structure & Function

The structural, function-first service website coupled with the creative direction of studio-based photography showcases Spencer's Stoves service offering with flair and style. In a crowded and saturated market place, Spencer's Stoves certainly stands head and shoulders above the competition.

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