Why we advocateWordPress


By Phil McDonald

WordPress was launched as a singular blogging platform back in May 2003 and has since grown into an important solution for eCommerce websites, business websites, portfolios and social sites amongst many others. Occasionally we are asked why we include WordPress within our workflow. WordPress isn't recommended for all website projects, although the platform is very impressive in terms of flexibility and accessibility both from a client and developmental point of view — Sometimes you need to hit the ground running and other times a client needs a platform that they can get hands-on with.

Start fast and take control.

This is one of the main reasons why we enjoy using WordPress and probably the same reasons our clients love the platform — They can take control of their own website from day one. We want our clients to be able to control their content easily and build on top of, and within, the foundations we have put in place. Regardless of the client's technical ability, we are able to structure their site to fit their ability level and specific business need. What is most pleasing and over time it has become clear an hour or two of WordPress training is more than enough time to enable a client to get up and running with very little ongoing support — Although we are always on hand if a client needs a little guidance!

Flexibility — Like a gymnast, kind of!

Most, if not all modern content management systems allow theme building and switching, development of content labels, as well as a variety of specific settings — WordPress does all of that, too. Adding to the flexibility is the ability to Integrate API's and third-party systems such as Mail Chimp, StartBooking and Campaign Monitor, as well as being able to integrate external systems that are proprietary to our client(s). For example, we integrated a booking API that allows a front-end customer booking system with an intuitive onboard service design module from the admin console.

This API offers a streamlined admin tool that allows our client to manage the processing of customer booking types, dates, advisor specificity, walk-in or digital appointments as well as custom field editors.

WordPress provides infinite flexibility for content types, structure, data management and integrated API modules. WordPress does use a basic entry point and we can manipulate this in ways that turn the platform into a remarkable different offering to meet unique content requirements based on this flexibility — It's this type of development potential that keeps WordPress at the front of the queue for our clients' needs.

Super Easy Optimisation — SEO.

Okay, cheap SEO Joke aside, out of the box WordPress comes with basic SEO features such as featured URL structures, tags and categories, internal/external link settings, metadata fields and auto thumbnail generation. With minimal customisation, you can start to build from a solid foundation. Adding customised development alongside solid third-party plugins, we can add extra tools for keyword optimisation, readability analysis as well as custom social parameters. Even if a clients understanding of SEO is basic, they can still maintain an optimised website because we can massage each new feature to fit their workflow.

Cost effective.

Generally, ongoing operational costs start after a website project ends — This is where WordPress comes in. Apart from the base platform being open source and free, it is widely supported by developers and hosting providers, meaning a client gains significant cost savings in licensing fees and service providers. WordPress is an easily maintained platform where upgrading is simple and in some instances can be automated to keep everything running smoothly over the lifetime of your site.

Of course, it's not used for everything.

Yep — WordPress is not suitable for every website. For example, complex eCommerce environments can be better served on the Magneto infrastructure. Portals and intranet sites perform better using a CMS like drupal. Meanwhile, static landing pages and websites with irregular structures are often delivered faster and cheaper without any CMS at all. It all comes down to the objectives of your website and the inherent business need.

One last thing...

So as this post is published, WordPress is the most popular CMS across the web. It powers just under 50% of websites that use a CMS and that figure is on an upward trend. We can see why Sony Music, The Waly Disney Company, Snoop Dogg and Sweden's official website run on it, too! Given WordPress can handle just about anything you can throw at it, from small personal blogs to massive eCommerce websites and complex media hubs, we’re confident recommending this platform to our clients. If you like this post, you can keep up with us on Instagram and Twitter.You can find more Journal posts here.


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