ConnectingThe Dots.
Client
Regulus Partners
Service
Creative Design
Delivery
Brand Refresh
Sector
Finance
We refreshed Regulus' identity and re-positioned them as interconnected industry leaders.
We refreshed Regulus' identity and re-positioned them as interconnected industry leaders.
01 — Strategy
ReflectingConnectivity
The most important building block — a fresh brand book and identity system reflecting the interconnectivity of Regulus' tech-savvy consultancy operation.
02— Direction
A Data-DrivenApproach
The visual language captures a data-driven culture, where typographic data expression is inspired by unique constellations representing expertise, leadership, and knowledge.
03— Creation
UniqueConstellations
Based on unique formations of constellations modeled on the anchor points of RP's core attributes — the brand is re-positioned as an interconnected industry leader.
